AYA CREATIVA

Lush tropical landscape photography on Lake Atitlan by Alyssa Hiptipico AYA

Cultural strategy for hospitality, travel and INDEPENDENT brands.

Alyssa Cate Espinoza is a cultural strategist working at the intersection of hospitality, travel and place. Her work explores how culture and geography define the way people experience brands, translating those insights into positioning, guest experience and editorial direction.

Selected Work

A selection of work across creative strategy, editorial direction and brand positioning.

Antigua Guatemala hotel creative direction and hospitality branding by AYA
Good Hotel Antigua creative direction and hospitality branding by AYA

Good Hotel Group
Digital strategy and global brand positioning

Artisan Weaving in Guatemala by Hiptipico ethical fashion campaign featuring Maya textiles handmade in Guatemala
Hiptipico artisan partner ethical fashion campaign featuring Maya textiles handmade in Guatemala

Hiptipico
Founder and creative direction

Casa Prana boutique hotel in Lake Atitlán, Guatemala

Casa Prana
Digital presence and content strategy

Kurandza
Fundraising and communications strategy

Journal

Notes on culture, commerce and place. Essays and observations from the field.

Start a Conversation

For projects that require editorial restraint and cultural perspective.