AYA CREATIVA

Lush tropical landscape photography on Lake Atitlan by Alyssa Hiptipico AYA

Cultural strategy for hospitality, travel and INDEPENDENT brands.

Alyssa Cate Espinoza is a brand and creative director working across hospitality, travel and independent brands. Her work explores how culture and geography define the way people experience brands, translating those insights into positioning, guest experience and editorial direction.

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Selected Work

A selection of work across creative strategy, editorial direction and brand positioning.

Antigua Guatemala hotel creative direction and hospitality branding by AYA

Good Hotel Antigua creative direction and hospitality branding by AYA

Good Hotel Group
Digital strategy and global brand positioning

Artisan Weaving in Guatemala by Hiptipico ethical fashion campaign featuring Maya textiles handmade in Guatemala

Hiptipico artisan partner ethical fashion campaign featuring Maya textiles handmade in Guatemala

Hiptipico
Founder and creative direction

Casa Prana boutique hotel in Lake Atitlán, Guatemala

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Casa Prana
Digital presence and content strategy

Kurandza
Fundraising and communications strategy

Journal

Notes on culture, commerce and place. Essays and observations from the field.

Journal

The Living Lake | For Everything Corona

A short documentary produced for Corona’s For Everything series filmed at Lake Atitlán, Guatemala, directed by Clé Hunnigan and Barnabas Keleman.

At the Table: The Restaurants of Mexico City

From family taquerías to Michelin-recognized dining, the restaurants, cafés, and neighborhood favorites that define Mexico City’s culinary landscape.

Culinary Highlights and Where to Eat in Tulum

From destination dining on the beach to neighborhood cafés in Tulum town, the restaurants and local taquerías that define Tulum’s evolving food scene.

Tulum, Off the Beach Road

Most visitors experience only one version of Tulum. Explore the neighborhoods, communities, and slower side of the town that exists outside of the hotel zone.

Mexico City: Art, Design & Culture

The museums, galleries, and cultural spaces that offer a closer look at one of the world’s most creative capitals.

Culture, Brands & Creative Direction

A practical look at cultural strategy, brand positioning and creative direction, from defining a brand vision to knowing when to rebrand, hire a fractional Creative Director or bring in a new perspective.

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For projects that require editorial restraint and cultural perspective.

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AYA CREATIVA

Cultural strategy for hospitality, travel and INDEPENDENT brands.

Selected Work

Journal

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AYA CREATIVA

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